With Instagram’s user base now over 1.4 billion, brands have more ways than ever to reach audiences, and post boosting remains a popular choice. However, it differs from Instagram ads, which offer advanced targeting and customization in Meta’s Ads Manager. Here’s a quick look at the pros and cons of Instagram post boosting in 2024.

Pros of Boosting Instagram Posts

1. Quick Setup: Boosting a post is fast and simple, ideal for getting instant engagement.
2. Enhanced CTA Options: Boosted posts now include more CTA options, such as “Explore Products” and “View Collection,” making it easier to drive actions.
3. Goal-Oriented: You can optimize for goals like website visits, engagement, or messages, and access basic audience customization options.
4. Simple Budgeting: A low-cost, low-effort way to reach more people without complex budgeting.

Cons of Boosting Instagram Posts

1. Limited Customization: Boosting lacks the targeting and customization options of a full ad campaign.
2. Unchangeable Content: Once boosted, post content can’t be edited, unlike ads managed through Ads Manager.
3. Limited Placement Options: Targeting and placement controls are minimal, and you can’t manage cost-per-click or CPM as precisely as with ads.

Is Post Boosting Worth It?

Boosting posts is ideal for quick visibility but lacks the depth for complex campaigns. For brands focused on growth and advanced targeting, full Instagram ads offer more options. For tailored social media strategies that leverage 2024’s best trends, reach out to our team at Advant!